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November 29 Beijing生活里的快乐有时候是很简单的。一封出人意料的邮件,让自己很开心。
世界不断变小,中国人学了美国人的营销,再教给美国学生,美国学生到中国点评美国的广告,再请教在美国的中国老师。自己也觉得很有意思。
Jason, I was in your marketing class freshman year and now I am ending my semester abroad in Beijing. One of the reasons I wanted to go was because of you talking about China in class!
I went to the Forbidden City the other day and looked for the Starbucks, I was going to take a picture and send it to you, but I think it has moved out already. Which is probably a good thing because it would ruin the ambience. I did find a small Chinese convenience store/ gift shop on the very outside edge of the city though. It was funny because before going in I already knew what would be in it, Snickers bars and instant noodles. I wasn't disappointed.
The amount of work going on for the Olympics is amazing!! I drive past the birds nest stadium quite a lot, it is such a crazy building. I find it interesting that the screens they put up all around it so that people won't go into the construction area have American basketball players on them. I went to Wushu finals for the Olympic games a couple of weekends ago and the amount of energy was amazing. All of the people working the event spoke English and were so proud that they were a part of the olympics. I hadn't heard so much English here before!
I don't have a TV here so I don't know much about TV ads, but I have been watching ads on busses and billboards. I have found that quite a lot of ads have European/American looking people on them. More than I would expect. There is one for Motorola that I find everywhere. It is a man with blue eyes, blond hair and a slight beard holding up the phone next to his face. Why do you think this is? In some cases I think it is just poor planning on the companies cases and they don't really know how to do business in China yet. But is there perhaps a feeling of sophistication or something else attached to European images? I wish I was taking a marketing class here, but the only one they offered was beginner!
I met a marketing graduate student who is studying here last weekend. Hopefully I will get to talk to him again and ask him what he has found.
Well, I have to go study for Chinese finals.
Thanks for reading my letter, Cait e |
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